Using SEO & Sharing is a great way to boost your event's reach online. See how to do this on Citizen Ticket below;


  • Artists & Groups

  • Adding performers or groups to your event in the “Artists & Groups” tabs can help customers find your event through Google search results.



  • Just select the type out of ”Person” or “Performing Group” from the dropdown box and type their name in the text box. Finally, click “Add”.



  • Your Artist/Groups name will now appear on the right hand-side. Repeat this action to add as many names as you wish.



  • URL and Discovery

  • Discoverability

  • If you want your event to show in search engine (e.g Google) results and to the public, select the checkbox to be “discoverable”. Then click “Save”.


  • If you want to keep your event private (can only be accessed via the URL), please skip this option. 


 



  • Post-Event View 


  • When your event has no remaining dates, it can still be accessible to customers. This is helpful to maintain SEO and to prevent broken external links.


  • If you choose to turn this feature off (by selecting the checkbox titled “Event page viewable without dates”), visitors will be re-directed to your organiser page when there are no active dates.


  • Short URL

  • You can create a short URL for twitter and for SMS communications.


  • Type your URL ending to the event. If the event URL is available it will display as available with a tick.


  • Once you are satisfied with the event click “Save”.


  • Note - You can only register one short URL per event.



  • Social media share buttons


  • If you would like visitors to your event page to share it to their social media, select the checkbox “Display share buttons” to display on your event’s public page.





  • Click “Save” and the buttons will appear underneath your organiser name on the event page.



  • SEO
  • To optimise your events search visibility on Google, add event Meta data to your event’s SEO tab.

  • Your event description and event description will already be used as your event’s Meta Title and Meta Description, but you can edit it here as well.


  • Add Meta Keywords to help search engine categories in your event webpage.


  • Note - When you add the keywords, type a comma separated list.


  • You can add a Meta Image when you link your event webpage to a social media post. 


  • If you wish you can also add your event type to help Google categorize and present your event better. Just choose the correct event type from the menu and click “Save”. 



  • Tracking

    • The tracking tab allows you to add your Google Analytics ID and Facebook Pixel Tracking ID so the data can display in Traffic & Tracking on your event dashboard.  


  • Add your IDs and click “Save”.


  • Native tracking is always included in your event to track visitors, referred and sales which can also be viewed on the Traffic & Tracking section.