Use the “Traffic and Traffic” feature to understand your event’s web and widget traffic and see where your sales originate from.
From your event dashboard select Marketing > Traffic & Tracking, where you can view all recent page and unique views, along with corresponding sales (the number of transactions) and tickets sold.
Traffic & Sales
The 'Traffic & Sales' tab gives you a full overview of your event’s activity (visually and the number of Page Views, Unique Views, Sales & Tickets Sold). You can select a specific date range by using the ‘From’ and ‘To’ selections.
Note - You can only view dates ranges of 90 days or less.
Source & Conversions
Find out more detailed information about where your page views and sales are coming from by clicking the ‘Sources & Conversions’ tab at the top of the graph.
Here you’ll see a table with a number of columns which detail:
Referrer - the website from where the activity originated
Campaign - the name given to the activity
Source - the name given to the channel where the activity originated
Medium - the type of activity the link was contained in
Content - an advanced option for differentiating and AB testing
Term - an advanced option for including specific keywords
The columns that follow detail the specific number from each corresponding referrer:
Hits - clicks
Widget - clicks generated by the Embed Widget
Unqs - Unique clicks
Sales - transactions
Tickets - total tickets sold
Top Tip - Use the filter button to view the details for any specific type of activity.
If you want to view the statistics of customer’s dropping off before purchasing tickets, select the checkbox “Display checkout dropoff stats (advanced)”.
To ensure that your activity features in this table, go to the ‘Campaign Shortlinks’ to create your links.
Click the ‘Add Shortlink’ button and fill out the fields in the pop-out window, following the instructions provided.
Top tip - be consistent with the selection of your campaign name and source & medium titles so activity is effectively tracked.
Once completed, click ‘Create Tracking Link’ and your short link will be available in the table.
Repeat this as many times necessary and copy the shortlink URL into your social channels, emails or event website to track your events digital activity.